Jesús Calleja: the image of Aviva's values during 2009 - 2010
Jesús Calleja is the perfect embodiment not only of the spirit of our brand, but also of the philosophy and values of Aviva. It was for this reason that he was signed up as the image of Aviva for the 2009 - 2010 season.
As a top-rate mountaineer who is used to overcoming the impossible, Jesús Calleja was actively involved with Aviva, offering his fascinating perspective on life, safety and risk.
Jesús Calleja worked with Aviva since its convention in León in May 2009, where he delivered a passionate talk to those present.
He visited each of the cities where our partners are located to present his book Desafío Extremo, published exclusively for Aviva.
