Our strategy
Our core purpose and overriding goal is to provide prosperity and peace of mind for our customers. To achieve this goal, we need to be a clear leader in helping our customers grow their wealth and protect their assets and their health.
The group's activities are organised into two strategic areas:
Long-term savings and fund management - Offering a superior range of long-term savings, investment and protection products in markets that offer significant opportunities for growth.
General insurance, health and related services - Providing a broad range of competitive motor, property, health and related insurance services to individuals and small to medium-sized enterprises in chosen markets.
Strategic priorities
To meet our objectives, our strategic focus is on:
- Understanding and meeting the evolving needs of our customers
- Building profitable businesses in selected areas where we have, or can achieve, market leading positions
- Working closely with business partners to deliver efficient and effective distribution channels
- Using brands to widen our leading positions
- Delivering growth organically and through carefully selected acquisitions designed to increase shareholder value
- Using our scale to deliver benefits, including cost-competitiveness
- Attracting, motivating and retaining talented people who are committed to Aviva's values and ambitions.
